Today we are bombarded with the word purpose but what does purpose mean to a company and how can purpose create opportunities for companies.

 

Listen to the thought leaders in the space:

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• What is a firm’s purpose? How to define it?

• Who determines the purpose for a firm?

• How does purpose become entrenched in a firm?

• How are actual companies using their purpose to identify opportunities? 

• What is needed to harness the opportunities?

• How should one analyse an organisation and its ability to deliver on its purpose?